Fast food marketing to children Essay Example | Topics and Well Written Essays - 250 words

Fast food marketing to children - Essay Example Multinational corporations like McDonald’s serve millions of fast food daily, but some of their marketing strategies are unethical since they target children. Fast food marketing is unethical since it leads to future social problems such as unhealthy nation and high medical costs. In this case, the fast food companies and the entire country will lack healthy employees who can contribute to the economic development of the country (Boone & Kurtz, 2015). Â  The proponents of fast food marketing towards children assert that companies must meet their business objectives of ensuring high return to investors and thus it is possible to ensure responsible marketing towards children. Fast food marketing is thus ethical if it creates a balance between the commercial interests of the company and need to promote positive behaviour (Boone & Kurtz, 2015). In this case, fast food retail outlets such as McDonald’s have incorporated the meal components and need for physical exercise in their latest advertisements thus promoting healthy living. Â  The proponents of fast food marketing claim that there is high competition in the market and thus businesses should use aggressive marketing tactics to increase their revenues. In this case, fast food marketing is ethical as long as it adheres to the business regulatory framework regarding food advertisement (Boone & Kurtz, 2015). Fast food marketing to children is unethical since children lack the cognitive skills to understand the nutritional content and the healthy dangers of consuming such foods.